Launching into Blogosphere

Welcome to the first posting of the Kinsman Creative Blog. Here you will find weekly tid-bits of advice and marketing ingenuity.

Rightly dedicated, this first blog is about the force of technology in the marketing world. It'll be short; I won't go on and on about things you already know. (OK, maybe a little bit, but - hey, this is my blog, right?)

The radically rapid change of technology is forcing humanity to be constantly humbled. (Not always a bad thing.) It is essential for the marketing professionals to embrace these changes, even though at times it may seem easier to dinosaur-ize ourselves by doing the same ol' same ol' methods. We, instead, need to commit ourselves to constant education and be okay with hiring individuals who are experts in technological fields.

I suggest exploring one concept per month. Sure, a few hundred ideas pop-up in a day, but why be unrealistic and self-destructive? If this is the first marketing blog you've ventured into - great job. Give yourself a pat on the back. Next month, put on your to-do list to explore widgets or a friend's MySpace page or whatever new gadget comes into the limelight tomorrow that catches your eye.

This spoof article about Mac's launch of "iLaunch" in The Onion made me laugh today. It expresses the ludicrous-ity of the technology frenzy we so often seem to experience. Enjoy!

***Expect a major blogging hiatus during the month of April, since the two founders of Kinsman Creative will be launching a new venture - an 18-day, self-guided rafting trip down the grandest of the Grand Canyon!